RevCrank | gecco

Overview

RevCrank is a sales enablement and revenue-growth consultancy that helps businesses accelerate pipeline and close larger deals. The team conducts discovery meetings with prospects, develops custom growth plans and implements them through hands-on execution.

Meeting preparation consumed enormous time. Every discovery meeting required pre-call research, competitive analysis, company background, preparation notes and agenda creation. Post-call work meant writing transcripts, extracting key points and preparing follow-up documentation.

gecco deployed a custom AI agent that automates the entire meeting workflow. Before the call, the agent researches the prospect company, identifies their challenges, suggests conversation threads and generates an agenda. During the call, it transcribes in real-time. After the call, it extracts key intelligence, drafts follow-up emails and flags action items.

RevCrank's team now spends 90% less time on meeting logistics and administration. Follow-up that took days now happens in hours. Conversion velocity improved by 30% because proposals were faster and more targeted. The founder recovered eight hours a week to focus on sales strategy and client delivery.

Admin eating the meeting

RevCrank's meetings are the centre of their business. Discovery meetings are where the founder learns about the client's challenges, develops bespoke solutions and builds the relationship that closes deals.

But the admin around those meetings consumed as much time as the meetings themselves. Research to understand the prospect company's market, competitors and challenges took 2-3 hours. Agenda preparation another hour. During the call, the founder was either taking detailed notes or listening fully, but rarely both.

After the meeting, the founder would spend another 2-3 hours writing up notes, extracting key insights, preparing follow-up documentation and drafting next steps. The result: amazing meetings, but exhausting admin burden.

The bottleneck wasn't the quality of discovery work. It was the volume of administration. The founder wanted to do more discovery meetings, but the admin overhead made it unsustainable.

Intelligent call automation

gecco designed a custom agent to automate the meeting lifecycle. Before each meeting, the agent receives the prospect's company name. It researches the company via LinkedIn, news, job boards and financial records. It identifies executives, funding history, recent changes and likely business challenges.

The agent generates pre-call research notes, identifies potential conversation threads and creates a draft agenda tailored to the company's context. The founder reviews and edits in five minutes rather than writing from scratch.

During the meeting, the agent runs transcription and real-time key-point extraction. The founder focuses on the conversation rather than frantically taking notes. The transcript and key points are generated automatically.

After the meeting, the agent extracts follow-up actions, drafts personalised follow-up emails with next steps and flags any important intelligence for the RevCrank knowledge base.

90% faster admin, 30% faster close

The agent went live immediately. Pre-call research that used to take three hours now takes five minutes. The founder uses the freed time to refine the approach based on company context rather than just gathering facts.

Post-call follow-up dropped from 2-3 hours to 15 minutes. The agenda-setting email that used to be delayed by days now goes out within an hour. Proposals follow within 48 hours rather than 4-5 days.

The conversion impact is immediate. Deals that went cold waiting for follow-up are now moving forward. The founder's personal touch and quality of insight haven't changed. But the speed and consistency of execution has accelerated dramatically.

For other service professionals facing similar admin burden, the message is clear: your time is too valuable to spend on research and documentation. Let an agent handle it. Focus on what only you can do.

Agents amplify your best work

RevCrank's agent isn't a replacement for the founder's expertise. It's a force multiplier. The discovery conversation is still entirely human. The founder's insights and strategic thinking are irreplaceable. But everything around those meetings – research, documentation, follow-up – is now automated.

For any consultancy or service business with high-touch client interactions, this model works. Identify where you're spending admin time around your core work. Automate it relentlessly. Reinvest freed time into higher-value activities.

The best part: the agent learns. As the founder works with more companies and deals, the agent's research gets better and more targeted. It becomes increasingly valuable over time rather than static.

What we learned

High-touch service businesses often assume admin burden is the price of personalised delivery. It's not. You can automate admin ruthlessly and maintain the human quality of your core work.

The best agents are those built around your actual workflow, not generic tools pasted on top. RevCrank's agent was designed for its discovery meeting lifecycle. That specificity is what made it valuable.

Conversion velocity is driven as much by follow-up speed as by proposal quality. An agent that ensures 48-hour follow-up is often more valuable than slightly better analysis with 5-day turnaround.